I’ve longed to one day become a Pokemon trainer, so working on this campaign was the next best thing! I worked on content for all the Detective Pikachu social channels to drive audience engagement toward seeing the movie when it came out in theaters!

The world’s best boss needed the world’s best social media campaign. I worked on the pitch content as well as ramp-up and release pieces for The Boss Baby promoting excitement for the premiere. Even though there was plenty of controversy around the movie being about a parody of “Baby Trump”, I’m happy with how both the graphics and the film turned out. Not surprising too that it has won 3 awards and 22 nominations including Best Animated Feature Film (Oscars) and Best Motion Picture - Animated (Golden Globes).

I developed a playful, audience-first social presence for “The Secret Life of Pets”, turning the film’s voice into shareable content, character takeovers, and timed countdowns. Character micro-campaigns and platform-native formats drove engagement—videos hit tens of millions of views, social mentions spiked pre-release, and trailer-to-ticket social referrals rose—helping fuel a breakout opening weekend and top-tier animated release performance for Universal Pictures and Illumination Entertainment.

With a catchy soundtrack and an incredible lineup, I found myself singing along to many of the tunes from this box office topper as I worked on the social campaign. Coming in strong in the awards season, Sing came away with 2 wins and 24 nominations including Best Motion Picture - Animated (Golden Globes).

I always love a good murder mystery, so working on this Primetime Emmy nominated title was definitely a shining star in my book. With a bombshell cast and an incredible design playbook to work with, the limit to creativity on this title was almost endless.

This title came in fast and hot (surprising for something named “ICE”). With only a short amount of time and limited assets to work with, I had to think on my feet and create shareable content that both promoted the show and gained traction for new viewers to join in on the series.

The Commerce Marketing Platform is a combination of marketing tools that help you know your customers better than they know themselves. Utilizing the customer database of eBay and the analytical data of Fico, the Commerce Marketing Platform is the perfect fusion for marketing needs. This is the microsite I designed to accompany the launch of the product. An animation is attached as well showing how the data cloud would move on the homepage.

If I don’t have headphones on, you’ll usually find me humming a song. I’m passionate about music and the creative involved behind it as well.

Listable is an all-in-one gift registry app. It utilizes a scanner to create lists, which can be distributed to friends and family. It takes the stress out of gift purchases and makes registry management a simple process.

Mama Shelter is a boutique hotel located in Hollywood, CA. They have a very unique style and brand which call for creative that aligns not only with their guidelines, but also pieces that are visually compelling. While I was working with Mama Shelter, I created many pieces that promoted both holiday and sporting events being hosted by the hotel, as well as social content to be posted across their social networks promoting upcoming live band performances at their facilities.